Spirito italiano, that’s the italian soul

Company even more stronger. Now we are well aware of the great importance that planning and Italian flair have on the products and trademarks distributed by Teddy S.p.A.

As far as TERRANOVA stores are concerned, we highlighted the “Italian-ness” of our styles and fashion contents in order to further strenghten and expand the positioning we have already gained over the past years. TERRANOVA = SUCCESSFUL FASHION STORES The idea that the The continuing confrontation with major competitors in an international field, has made our point of sales is, and continues to be, the primary means of communication is also strengthened. It is through our stores that we convey all the benefits and advantages of the TERRANOVA formula.

Our image is winning, fresh, spontaneous and genuine and as the true protagonists of our collections we are characterized by the same ... SPIRITO ITALIANO (ITALIAN SPIRIT). Our customers can find the same qualities in our stores, together with a clear and visible price policy, a visual merchandising where different fashion themes are blended in order to attend our customers and sell along with our well-experieced selling staff.